Brooklands College
E-Library
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Subject Guide
Citation Guide

Marketing

AC Nielsen

Leading market research company, includes articles on current marketing topics


Advertising Standards Authority

Includes information on the role of the ASA, codes of practice and specific adjudications


Brandchannel.com

Analysis of brands in different industries


Campaign Live

News from the worlds of advertising, marketing, media and PR


ClickZ Stats

Facts, figures, research, and data on every facet of the online industry worldwide


Committee of Advertising Practice (CAP)

This organisation writes and enforces the British Codes of Advertising and Sales Promotion. The Codes are administered by the Advertising Standards Authority


Direct Marketing Association

The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation


Euromonitor International

Provider of global business intelligence and strategic market analysis.


Financial Times

The Financial Times on-line, with a lot of supplementary information on business and industry.


Institute of Practitioners in Advertising

Includes the full text of I.P.A. reports, information on careers and case studies of advertising effectiveness. Need to register


Ipsos MORI

Ipsos MORI is a leading UK research company with global reach. They specialise in researching advertising (brand equity and communications); loyalty (customer and employee relationship management); marketing (consumer, retail & shopper and healthcare); mediaCT (media and technology) , social & political research and Reputation Research


Key Note market information centre

Summaries of Key Note market sector reports


KnowThis.com

Includes a large selection of carefully evaluated links, articles and tutorials for numerous marketing and marketing-related areas


Market Research Society

Includes information on codes of conduct and ethical guidelines


Marketing Week

Current news, analysis, opinion and jobs from the marketing world


Nectjobs

Nectjobs have developed a guide designed to equip them with the right tools, techniques, and strategies on how to recruit the right person for those who lack human resource knowledge.


Research methods: All about marketing

Part of the ‘Free Management Library’, information about research methods


The Advertising Association

Includes information on the role of the A.A. and links to articles on aspects of advertising


The Chartered Institute of Marketing

the leading international body for marketing and business development


The Economist Intelligence Unit

The Economist Intelligence Unit is a leading provider of country, industry and management analysis